You’ve got a website? Yup... You want people to buy from you or engage with your services? Yup… Your website is a representation of your brand? Yup…. Websites are integral in raising and maintaining the profile of a brand… But how well is your’s performing? Do you even know? Google Analytics can display a multitude of data. It can sometimes feel a little overwhelming on how to navigate all the charts and tables, but this article can help show you how to captain your data to better effect.