If your business involves the targeting of consumers, chances are you’ll have a social presence. Depending on the nature of your business, you might be on all the major social media channels, or maybe just a few. While Instagram has made a huge impact on the social media players’ market, there’s one pro that’s been around much longer and despite a few ups and downs, remains the Big Daddy of social; Facebook. Learn about the three biggest mistakes businesses make when using this channel and how to avoid them.