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Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
All About Google Alerts
Google Alerts is an amazing tool that acts as a listener to hear any mentions of your brand and ideal keywords wherever they may be; social, online - wherever! If someone is out there either talking about your brand, a key member of your team, or even a term you love, Google alert will let you know so you can act fast and monitor good and bad comments online.
All About Campaign URL Builder
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.
Will Data Privacy stop me from marketing my business?
Ever since the launch of GDPR in May 2018, the concept of privacy has been high on the agenda of many. Google and Apple have both begun tightening their grip on privacy in terms of removing keyword data from Google Analytics reports. With a lack of keyword intel, how can marketers effectively target their digital advertising effectively? Read our latest blog to learn our thoughts on working with this key change in digital advertising.
Don’t be a slave to SEO!
So we’re all told that SEO or search engine optimisation is super important to ensure our website ranks well among competitors, but don’t be a slave to it...
3 of the most common mistakes you might be making on facebook
If your business involves the targeting of consumers, chances are you’ll have a social presence. Depending on the nature of your business, you might be on all the major social media channels, or maybe just a few. While Instagram has made a huge impact on the social media players’ market, there’s one pro that’s been around much longer and despite a few ups and downs, remains the Big Daddy of social; Facebook. Learn about the three biggest mistakes businesses make when using this channel and how to avoid them.
Google Analytics - a digital marketer’s best friend.
You’ve got a website? Yup... You want people to buy from you or engage with your services? Yup… Your website is a representation of your brand? Yup…. Websites are integral in raising and maintaining the profile of a brand… But how well is your’s performing? Do you even know? Google Analytics can display a multitude of data. It can sometimes feel a little overwhelming on how to navigate all the charts and tables, but this article can help show you how to captain your data to better effect.