The brand voice can be what gets you noticed. It can even be how you evoke emotions in your customers, would-be customers and followers. It’s compelling and can make or break your business. Making sure your brand voice aligns with your proposition is vital. If it’s out of step or its personality doesn’t fit the brand, then you can confuse your customers or, worse still, put them off buying from you. Our latest blog covers the steps to develop, harness and protect your brand voice.