So we’re all told that SEO or search engine optimisation is super important to ensure our website ranks well among competitors, but don’t be a slave to it...

The algorithm for top Google search rankings is shrouded in secrecy, but what we do know is SEO is only one aspect of it - it’s not the be-all and end-all.

If you’re writing content for your website, or a blog to redirect readers to it, don’t allow SEO to hinder your creativity or the value of your story. When writing copy, write it how you want to write it, not how you think Google wants to read it. That way, you’ll probably deliver a piece of content that is both compelling, interesting and readable.

Source: searchenginejournal.com

Once you’ve written it, it’s a good idea to review it and see where you can pepper a few keywords in. That’s the secret to great content creation. Add the keywords after you’ve written the piece, don’t let the keywords dictate how and what you write.

Let’s look at an example…

Imagine you are writing for an e-commerce site that sells novelty T-shirts. The keywords could be things like ‘novelty t-shirt’, ‘marvel print’, customised printed t-shirt.

Which sentence appeals to you more?

“Get your mitts on one of the latest Marvel print t-shirts. Featuring your favourite superhero character. Don’t miss out, get your customised print - a great idea for presents - don’t delay, buy today.”

OR

“We offer a range of novelty t-shirts in Marvel print. Get your customised printed t-shirt today.”

The second is missing the flavour of your brand voice and is not as compelling as the first.

You’ll see we’ve been able to get some keywords in the first example too without losing any of the urgency attached to the content.

So, next time you’re writing content for your brand, don’t allow keywords to hinder your creativity. Have fun when you write, get emosh… It’ll mean you deliver far more interesting and engaging content.

Like what you’ve read?

Jo Buchanan, the author of this blog is the Founder and Director of TwitTwooYou Limited, a business growth strategic consultancy centred on getting brands noticed. TwitTwooYou offers a range of smart services to help businesses grow and achieve their aspirations and goals. Want to get your brand noticed? Get in touch for a free, no-obligation chat.