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Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
When brands collide: how to avoid an identity crisis when your company consolidates
I’ve noticed many stories in the local business news about trust companies consolidating with larger partners. It got me thinking… How does the surviving brand continue to thrive when you merge two separate, distinct groups of people and cultures?
More than grit: The traits every leader needs
To be successful in running your own business, or even running your own team in a company, it isn’t just about having a brilliant idea or even a burning desire to make it happen. In this blog, I’m going to share what I believe to be the secret ingredients to winning in business, and why each trait matters.
No selfies needed: Alternative paths to business growth
You don’t actually have to be glued to social media for your business to succeed, and I also appreciate and understand that social media isn’t everyone’s cup of tea. But you can build a thriving business without becoming a slave to the social feed, and you don’t need a big budget either.
I know what’s stopping you from being more active on LinkedIn. Here’s how to break the cycle…
Let’s be honest, LinkedIn can feel overwhelming if you’re new to it or haven’t braved its depths in a while.The barriers to embracing LinkedIn are a mix of mindset, motivation, and a touch of digital overwhelm.
Here’s how you build your business’s trust online
Building trust is the single biggest challenge for businesses, where reputation can make or break opportunities. Gone are the days when trust was built over a coffee or a handshake in Santander’s Work Cafe. Now, your website, social channels, and emails do much of the heavy lifting.
Work smarter, not harder. Repurpose content for extended reach.
If your business is on social media, you know how important it is to think up fresh, new content that appeals to your audience. But that hard work and effort doesn’t have to be a one-time thing. Did you know you can reuse that content? It’s called content repurposing.
Zest up your LinkedIn: Introducing’ The Lime’ 🍋🟩
Every LinkedIn influencer will tell you to post, post, POST! However, posting alone won’t secure the deals you hope for. If you actually want to move the needle in your business or within your company, you need to engage. You need to show up for the people who matter. But who are your “people,” and how do you dig through the noise to find them?
How to harness AI Tools for smarter marketing
To get ahead in marketing, you need to stay ahead of the curve, and that means embracing and learning about the latest digital innovations. One huge digital innovation is AI (Artificial Intelligence). Used correctly, it can be a powerhouse of skill and a support for businesses of any size and scope.
The seven fatal marketing mistakes killing your business and how to avoid them.
Running a business is tough enough without having to tackle marketing blunders. Whether you’re the business owner or the person tasked with making sure your brand stands out, marketing can feel like a minefield. But here’s the good news: most of these mistakes are easy to avoid, once you know what to watch out for.
How to grow your LinkedIn Company Page followers
If you run your own business or work for someone else, chances are you’ll be trying to promote it on LinkedIn. Any business worth its salt has a LinkedIn Company page, but how you grow your network as a company page is very different to how you grow your network as a person. In today’s blog, I want to share with you a practical guide on how you can boost your company page’s followers in eight easy steps.
10 Facebook tips for small business owners
Whatever the size of your business, you want to promote it to as many people as possible. In today’s blog, I want to share with you some top tips on how you can make your business shine on Facebook.
What are the most important metrics for running your own business successfully?
When you run your own business, it’s important to stay aware of the metrics that underpin its success (or failure). If you’re unaware of your net profit or cash attrition, how can you make good decisions that will positively impact it? How can you successfully grow your business, make sound decisions and make it sustainable without a handle on your metrics?
How to write a social media post using AI
AI can be a huge support in helping you write your social media posts, but it should never be a copy-paste shortcut. Think of it as your creative sidekick, not your ghostwriter. When used well, it’ll help you get noticed for all the right reasons, without sacrificing your unique voice or professionalism.
Why I stepped back from LinkedIn… (And what we all need to know about social media’s darker side)
Why I stepped back from LinkedIn. What started as a positive, energising habit began to feel forced, a chore, and, honestly, a bit inauthentic. I was posting for posting’s sake, not because I had something meaningful to say.
Four content ideas that will help you generate sales
Our blog on four content ideas that will help you generate sales offers four brilliant ideas for generating sales through the content you already create!
What are the most important skills needed to run your own business?
What are the most important skills needed to run your own business? This blog isn’t just for business owners. You can also take on board this blog’s content if you are leading a team or at the top of your game. These skills will apply to you too!
Here are 5 reasons why you're not posting on LinkedIn and how to avoid them
Anyone who has followed my blogs over the years knows I’m a big fan of LinkedIn—like, HUGE! But I've noticed that not everyone is in my camp. In this blog, I wanted to call out the five things that might be stopping you from posting on LinkedIn and the steps you can take to avoid them.
Here’s what it really feels like when your LinkedIn post goes viral.
Want to know what it really feels like when your LinkedIn post goes viral? Spoiler alert: it’s not always the fairytale ending you might imagine. I wanted to use my recent experience as a lesson for you all and to share the ups and downs of what happens when your post gets more attention than you ever anticipated.
Nine ways to create an effective content strategy
If you’re in the game of promoting your business and establishing credibility with potential customers, you’ll know that content is king. But let’s be honest: successful content creation isn’t always easy. It requires a well-thought-out strategy that aligns with your goals, engages with your audience, and gets you noticed. So in this blog we discuss the nine steps to building an effective content strategy.
Here’s why you need a Social Media Content Calendar
You need a social media calendar to stay consistent when using social media for yourself or your business. Creating a calendar is more straightforward than you think. And its impact on your marketing efforts is nothing short of impressive. This blog explores how you can quickly set up your social media content calendar and elevate your performance.