Having a strong brand identity and visual representation is so important in today’s busy world of digital.

Your brand needs to look strong, be eye-catching and memorable. Choosing the right colours for your brand and associated visual content is super important as colours are compelling and impact the viewers emotions.

What does your brand say about you? Do the colours you use align with your brand values?

Let’s look at the trend for brand colours over the past year…

In 2020, we craved comfort and stability in the face of uncertainty. While the road to normality still appears long, we are entering a new hopeful frontier, that involves seeking joy and adventure (even if it’s still just from the comfort of our own home!)

This thirst for fun will be reflected in top color trends for 2022. We’re going to see a fresh new take on primary colors like green, blue and orange. From cerulean blue and ash green to burnt coral, it’s all about embracing the unexpected.

But what does that mean to your brand? I mean do you even know what a cerulean blue is anyhow?

If your brand includes two or more colours, chances are you’ll want to design visual content that compliments your brand identity. But what goes with what?

That’s where coolors.co comes in - your aid in colour matching!

Coolors.co is a super cool free tool that you can use anytime to find out which colours go with what. Created by Fabrizio Bianchi, web designer and developer, the tool allows you to generate a palette of colours to enhance and work with your brand identity.

Simply start the colour generator, add in the hex code of your initial brand colour and then click the padlock to lock it in. Repeat the process for any other brand colours you may have and then press your space bar.

Coolors then generates thousands of different colour options that look great with your brand colours!

Like one colour chosen but not the others? No problem. Simply lock in your preferred complimentary colour and then continue to press the spacebar for more colour options.

Save the details of each complimentary colour (you can even get deets on the colour’s HEX, RGB and CMYK too) and forever be sure your visual content will look super cool and on point.

Try out coolors.co - it’s free and really easy to use and make your content look stunning.

Like what you’ve read?

Jo Buchanan, the author of this blog is the Founder and Director of TwitTwooYou Limited, a business growth strategic consultancy centred on getting brands noticed. TwitTwooYou offers a range of smart services to help businesses grow and achieve their aspirations and goals. Want to get your brand noticed? Get in touch for a free, no-obligation chat.