Whatever the industry or role you work in, you’ll no doubt look for ways to stand out in a crowded marketplace and build a solid personal brand.

One way to do that is to consistently appear on LinkedIn, grow your network, and demonstrate your skills and expertise.

However, writing interesting and engaging content can be challenging. How can you keep your content interesting? How can you ensure your writing resonates with your target audience?

Cue LinkedIn’s new AI Assistant…

LinkedIn’s new AI assistant could be the key to taking your personal brand to the next level. In this article, we’ll explore how this innovative tool can help you boost your visibility, connect with your target audience, and position yourself as an industry thought leader.

This tool is only available to LinkedIn Premium users so as not to dampen your enthusiasm about this new feature. But if you have Premium status (my next Channel Eye article will explore why the investment could be a good idea), then it might be time to consider how this tool could take your content to the next level.

Unlock personalised insights

At the heart of LinkedIn’s AI assistant is its ability to provide personalised insights and information. When you come across a post in your feed with a prompt to learn more, you can click on it to access the assistant. From there, you’ll be able to dive deeper into the topic, company, or industry that piques your interest.

The insights provided by the AI assistant are a unique blend of information from LinkedIn’s vast user base and Microsoft’s Bing search engine. This means you’re getting a comprehensive, data-driven perspective that can help you stay ahead of the curve and position yourself as an expert in your field.

Enhance your content strategy

One way to boost and improve your content strategy is to consider using LinkedIn’s AI Assistant. One of the biggest challenges I see is creating content that resonates with your target audience.

LinkedIn’s AI assistant can be a game-changer in this regard. By tapping into its personalised insights, you can craft content that speaks directly to your audience’s pain points, desires, and interests.

Whether you’re looking to showcase your industry expertise, share your unique perspective on a trending topic, or simply connect with your followers on a deeper level, the AI assistant can help you identify the content that will truly resonate. This can increase engagement and visibility and build a stronger personal brand.

Strengthen your networking efforts

Networking is crucial to building a successful personal brand, but it can also be time-consuming and intimidating. LinkedIn’s AI assistant can help streamline this process by providing valuable insights about the companies and professionals in your network.

When you find a post or profile that piques your interest, you can use the AI assistant to learn more about the individual or organisation. This can help you tailor your outreach efforts, identify common interests or pain points, and ultimately build stronger, more meaningful connections.

Position yourself as an industry leader

Ultimately, building a solid personal brand means positioning yourself as an industry leader – someone who is respected, trusted, and sought after for their expertise. LinkedIn’s AI assistant can help you achieve this by providing the insights and information you need to establish yourself as a thought leader in your field.

Whether you’re sharing your insights on industry trends, offering valuable advice to your audience, or showcasing your unique perspective on a pressing issue, the AI assistant can help you craft content that positions you as an authority in your industry. This can increase visibility, even speaking opportunities and a stronger reputation as a trusted expert.

Embrace the power of AI

Recently, I posted on LinkedIn about how I use AI and that AI should not be considered a dirty word or make you appear lazy.

We’re always looking for ways to stay ahead of the curve and differentiate ourselves in a crowded marketplace.

LinkedIn’s AI assistant is a powerful tool to help us do just that. By tapping into the personalised insights and information it provides, we can elevate our personal brand, connect with our target audience, and position ourselves as industry leaders.

So, if you have a Premium subscription, isn’t it time you considered using their AI Assistant to boost your messaging?

Like what you’ve read?

Jo Buchanan, the author of this blog, is the Founder and Director of TwitTwooYou Limited, a business growth strategic consultancy centred on getting brands noticed. TwitTwooYou offers smart services to help businesses grow and achieve their aspirations and goals. Want to get your brand noticed? Get in touch for a free, no-obligation chat.