LinkedIn's Landscape is Evolving
Have you noticed something different about your LinkedIn feed lately?
I'm not just talking about the usual business updates and job postings. I mean the kind of stuff that would’ve seemed out of place on LinkedIn not so long ago.
Yes, I'm talking about those pet pictures, family photos, and selfies – the stuff we're used to seeing on Facebook.
Image credit: www.pexels.com
The changing face of LinkedIn
Gone are the days when LinkedIn was the exclusive domain of middle-aged white businessmen in suits, a platform solely for job searching and stiff professional networking. Today, it’s becoming something more vibrant, more varied, and, dare I say it, more fun!
But is this a good thing?
Some of you might ask, “Should LinkedIn stay focused solely on work-related topics?” It's a fair question. After all, LinkedIn has been the go-to professional networking site for ages. But here’s the thing: the world of work is changing, and so is how we interact on professional platforms.
Let’s discuss why a more personal touch is actually good for your profile and personal brand:
1. We’re starting to humanise the professional world
People do business with people, not profiles. Sharing personal stories or snippets from our non-work lives adds a human touch to our professional personas. It’s about showing we’re more than just our job titles or daily work.
2. We’re building stronger connections
When someone shares a personal story, a hobby, or even a cute pet photo, it opens the door for genuine connections. These connections often lead to new opportunities and leads down the line.
3. The workplace as we know it is changing
Image credit: www.pexels.com
The line between our professional and personal lives is blurred. Many of us work remotely or in hybrid settings, and our personal lives naturally intersect with our work lives. LinkedIn reflecting this shift isn’t just natural; it’s necessary.
Not yet bought into the selfies? Let’s discuss the case for keeping it professional.
Now, I'm not saying LinkedIn should turn into another Facebook. There’s a balance to be struck:
1. Relevance is key
The content should still be relevant to your network. A family holiday photo might be a stretch, but sharing your work-from-home setup or a personal achievement that impacts your professional life? That would certainly fit the new landscape of LinkedIn.
Image credit: www.pexels.com
2. Keep it professional
Even personal posts should maintain a level of professionalism. This isn't the place for controversial rants or oversharing that could harm your professional image.
3. Value trumps everything else
When composing a post, you should always ask yourself, "Does this add value to my network?” Be it inspiration, knowledge, or just a light-hearted moment, ensure your content contributes positively and adds value.
Image credit: Jo Buchanan, LinkedIn
So, what do you think? Do selfies now have a place on LinkedIn?
Should LinkedIn remain a strictly business-only platform? Personally? I don't think so. Embracing a more personal side doesn’t mean diluting the professional value of LinkedIn. Instead, it enriches your network’s experience and entertains. It makes you more relatable and authentic.
Like what you’ve read?
Jo Buchanan, the author of this blog, is the Founder and Director of TwitTwooYou Limited, a business growth strategic consultancy centred on getting brands noticed. TwitTwooYou offers smart services to help businesses grow and achieve their aspirations and goals. Want to get your brand noticed? Get in touch for a free, no-obligation chat.
