Three years ago, I hated LinkedIn… My newsfeed felt like a never-ending reel of people showing off. You know those posts where someone is “delighted” to announce their fancy new promotion. Bawk. But in August 2023, I decided to put my big girl pants on and commit to LinkedIn. Here is how I went from lurker to lover of LinkedIn.

Want to know what it really feels like when your LinkedIn post goes viral? Spoiler alert: it’s not always the fairytale ending you might imagine. I wanted to use my recent experience as a lesson for you all and to share the ups and downs of what happens when your post gets more attention than you ever anticipated.

If you’re in the game of promoting your business and establishing credibility with potential customers, you’ll know that content is king. But let’s be honest: successful content creation isn’t always easy. It requires a well-thought-out strategy that aligns with your goals, engages with your audience, and gets you noticed. So in this blog we discuss the nine steps to building an effective content strategy.

You need a social media calendar to stay consistent when using social media for yourself or your business. Creating a calendar is more straightforward than you think. And its impact on your marketing efforts is nothing short of impressive. This blog explores how you can quickly set up your social media content calendar and elevate your performance.

This blog will discuss the three remaining focus areas for generating leads on LinkedIn. They include your content, engaging mindfully, and DMs (where the magic happens). If you’re keen to generate leads on LinkedIn, this blog is just for you!

To generate leads effectively on LinkedIn, focus on your profile and network. Read our latest blog to get the scoop on how to optimise your profile and how to build a network of quality and potential leads.

As we approach the festive break, many of us reflect on how we want to spend our time. With the holiday season nearly upon us, it’s a perfect opportunity to consider our relationship with technology. Will you reduce or increase your smartphone and digital device usage during this time? Could it be time for a digital detox?

LinkedIn is big, like BIG! The latest stats from social pilot.co claim that over 1 billion members from 200 countries use LinkedIn. LinkedIn is a goldmine for marketers and business owners alike. And while that might be all well and good, I know what you’re thinking… How can I make the most of this platform? This blog should help you learn how to post effectively on LinkedIn.

Marketing is a funny ol thing. It’s a vital support function for any business that wants to prosper, but many companies believe they can do it themselves. Sometimes, it becomes the responsibility of the MD who wings it. But, sorry folks, that’s not the way. Here are three top things I believe businesses should do better if they want to market their businesses successfully.

Do you ever stop to consider if you’re on the best social media channel(s) to promote your business? Choosing the right social media platform can make or break your business. Get it right and see your audience grow with loyal customers and fans keen to digest, re-share your content and buy your product/service. Get it wrong, and you churn out content to nobody and face tumbleweed.

If your business targets consumers, you must have a social media presence. Whether you’re on all the major platforms or just a few, making your mark is essential. Facebook is the biggest platform of them all, so if your business is on Facebook, this blog talks about the 3 things you might be overlooking.

One of the most common questions I hear from my clients is whether they should invest in LinkedIn Premium. It's a fair question. After all, investing in LinkedIn Premium is a big ask and the monthly subscription fee can quickly add up.

So, I want to share my thoughts and opinions on the subscription. Let’s call it an unbiased look at whether LinkedIn Premium is genuinely worth the investment.

Whatever the industry or role you work in, you’ll no doubt look for ways to stand out in a crowded marketplace and build a solid personal brand.

LinkedIn’s new AI assistant could be the key to taking your personal brand to the next level. In this article, we’ll explore how this innovative tool can help you boost your visibility, connect with your target audience, and position yourself as an industry thought leader.

A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.

Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.

We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?

Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.

In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.

So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.

Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.

Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?

Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.

When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?

Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.