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Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
From Pushy to Personal: Mastering Sales Copy That Sells
When you think of the term "sales copy," you probably picture those cheesy ads or pushy Arthur Daly-style car salesmen. But what if I told you there's a way to write compelling copy without feeling like you need a shower afterwards? In this blog, I teach you what you need to consider to write copy that encourages your readers to buy. If your copy isn't generating you the desired sales, it's time you read this blog.
Here's three things I don't trust businesses to do right when marketing their own business
Marketing is a funny ol thing. It’s a vital support function for any business that wants to prosper, but many companies believe they can do it themselves. Sometimes, it becomes the responsibility of the MD who wings it. But, sorry folks, that’s not the way. Here are three top things I believe businesses should do better if they want to market their businesses successfully.
What is the best social media channel to promote my business?
Do you ever stop to consider if you’re on the best social media channel(s) to promote your business? Choosing the right social media platform can make or break your business. Get it right and see your audience grow with loyal customers and fans keen to digest, re-share your content and buy your product/service. Get it wrong, and you churn out content to nobody and face tumbleweed.
Here’s 3 things you’re overlooking if your business is on Facebook.
If your business targets consumers, you must have a social media presence. Whether you’re on all the major platforms or just a few, making your mark is essential. Facebook is the biggest platform of them all, so if your business is on Facebook, this blog talks about the 3 things you might be overlooking.
SE Oh… so that’s what it’s for!
So why does SEO matter and how do I do it effectively? When your website ranks higher on search engines, more people will likely click on it. Think about it: most people don’t want to scroll through pages and pages of search results. They want to find what they need quickly, so they click on the first few websites they see. Find out how to bring SEO practices into your day to day marketing activity.
Where Does Marketing Stop and Sales Begin?
Where Does Marketing Stop and Sales Begin?
That's the question we’re asking in today’s blog. Understanding this handoff between the two is essential for fostering collaboration and achieving better results. So, to begin, let’s discuss the relationship between marketing and sales.
Is LinkedIn Premium worth the investment? Here’s an honest look…
One of the most common questions I hear from my clients is whether they should invest in LinkedIn Premium. It's a fair question. After all, investing in LinkedIn Premium is a big ask and the monthly subscription fee can quickly add up.
So, I want to share my thoughts and opinions on the subscription. Let’s call it an unbiased look at whether LinkedIn Premium is genuinely worth the investment.
Psst… LinkedIn has just launched an AI Assistant. Will you be trying it?
Whatever the industry or role you work in, you’ll no doubt look for ways to stand out in a crowded marketplace and build a solid personal brand.
LinkedIn’s new AI assistant could be the key to taking your personal brand to the next level. In this article, we’ll explore how this innovative tool can help you boost your visibility, connect with your target audience, and position yourself as an industry thought leader.
Here’s why emotions trump any pain point when composing LinkedIn posts
Everyone tells you how important it is to consider your target audience when composing posts. Too often, we start with our typical client pain points. But have you ever stopped to consider the emotions behind their challenges?
I dare you to try AI to help you with content creation on LinkedIn
What if I told you that I use AI from time to time? It’s not a confession or something to be ashamed of. AI has revolutionised the marketing landscape and offers marketers a helpful tool to streamline workflow and enhance content. In this blog, I share some of the most common cases of AI being used to help you market better.
Here’s how to build brand consistency for your business
Brand consistency refers to aligning your brand's visual elements, messaging, and overall personality across all platforms and customer interactions. It's about creating a seamless, recognisable experience that leaves a lasting impression and builds trust with your audience.
I’ve put together a suggested list of ways to achieve a consistent brand identity that will help elevate your position in the market, generate interest and attention, and hopefully produce some leads.
How to Build a Website That Wows
Have you ever felt like your website is just... well, a bit blah? Building a website that truly wows your customers can feel daunting, especially if you're not a web design expert. In today’s blog, I will share five tips for taking your website from zero to hero - and it doesn’t start with content!
👻 How to avoid being ghosted 👻
If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.
When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.
Let’s get back to basics: How to build a basic marketing strategy.
A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.
Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.
What your LinkedIn post should always include
We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?
Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.
5 Reasons why you should appoint a Customer Relationship Manager in your business
Since more businesses operate and sell online nowadays, managing customer relationships has become more crucial than ever. A dedicated Customer Relationship Manager (CRM) is a fundamental asset for businesses of all sizes and scope that are aiming to thrive and grow.
If you have yet to hire one, this blog shares five reasons why you should.
5 Game-changing strategies for your LinkedIn company page
In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.
So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.
How Your Business Can Win On Social Media
Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.
Why your business needs a marketing plan in 2024
Let's be honest: the digital marketing landscape isn't just evolving; it's doing backflips. It can be hard to stay current on the latest developments. Staying ahead of the game isn't just about keeping up; it's about disrupting your industry. And that's where a robust marketing plan comes into play.
How do you create a marketing plan that's not just a checklist but a dynamic blueprint for the year ahead? In this blog, I share my suggestions for curating a marketing plan that delivers.
Nine ways to boost LinkedIn content
Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?
Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.