To get ahead in marketing, you need to stay ahead of the curve, and that means embracing and learning about the latest digital innovations. One huge digital innovation is AI (Artificial Intelligence). Used correctly, it can be a powerhouse of skill and a support for businesses of any size and scope.

Running a business is tough enough without having to tackle marketing blunders. Whether you’re the business owner or the person tasked with making sure your brand stands out, marketing can feel like a minefield. But here’s the good news: most of these mistakes are easy to avoid, once you know what to watch out for.

If you run your own business or work for someone else, chances are you’ll be trying to promote it on LinkedIn. Any business worth its salt has a LinkedIn Company page, but how you grow your network as a company page is very different to how you grow your network as a person. In today’s blog, I want to share with you a practical guide on how you can boost your company page’s followers in eight easy steps.

Whatever the size of your business, you want to promote it to as many people as possible. In today’s blog, I want to share with you some top tips on how you can make your business shine on Facebook.

When you run your own business, it’s important to stay aware of the metrics that underpin its success (or failure). If you’re unaware of your net profit or cash attrition, how can you make good decisions that will positively impact it? How can you successfully grow your business, make sound decisions and make it sustainable without a handle on your metrics?

AI can be a huge support in helping you write your social media posts, but it should never be a copy-paste shortcut. Think of it as your creative sidekick, not your ghostwriter. When used well, it’ll help you get noticed for all the right reasons, without sacrificing your unique voice or professionalism.

Why I stepped back from LinkedIn. What started as a positive, energising habit began to feel forced, a chore, and, honestly, a bit inauthentic. I was posting for posting’s sake, not because I had something meaningful to say.

Our blog on four content ideas that will help you generate sales offers four brilliant ideas for generating sales through the content you already create!

What are the most important skills needed to run your own business? This blog isn’t just for business owners. You can also take on board this blog’s content if you are leading a team or at the top of your game. These skills will apply to you too!

Anyone who has followed my blogs over the years knows I’m a big fan of LinkedIn—like, HUGE! But I've noticed that not everyone is in my camp. In this blog, I wanted to call out the five things that might be stopping you from posting on LinkedIn and the steps you can take to avoid them.

Want to know what it really feels like when your LinkedIn post goes viral? Spoiler alert: it’s not always the fairytale ending you might imagine. I wanted to use my recent experience as a lesson for you all and to share the ups and downs of what happens when your post gets more attention than you ever anticipated.

If you’re in the game of promoting your business and establishing credibility with potential customers, you’ll know that content is king. But let’s be honest: successful content creation isn’t always easy. It requires a well-thought-out strategy that aligns with your goals, engages with your audience, and gets you noticed. So in this blog we discuss the nine steps to building an effective content strategy.

You need a social media calendar to stay consistent when using social media for yourself or your business. Creating a calendar is more straightforward than you think. And its impact on your marketing efforts is nothing short of impressive. This blog explores how you can quickly set up your social media content calendar and elevate your performance.

This blog will discuss the three remaining focus areas for generating leads on LinkedIn. They include your content, engaging mindfully, and DMs (where the magic happens). If you’re keen to generate leads on LinkedIn, this blog is just for you!

To generate leads effectively on LinkedIn, focus on your profile and network. Read our latest blog to get the scoop on how to optimise your profile and how to build a network of quality and potential leads.

As we approach the festive break, many of us reflect on how we want to spend our time. With the holiday season nearly upon us, it’s a perfect opportunity to consider our relationship with technology. Will you reduce or increase your smartphone and digital device usage during this time? Could it be time for a digital detox?

LinkedIn is big, like BIG! The latest stats from social pilot.co claim that over 1 billion members from 200 countries use LinkedIn. LinkedIn is a goldmine for marketers and business owners alike. And while that might be all well and good, I know what you’re thinking… How can I make the most of this platform? This blog should help you learn how to post effectively on LinkedIn.

Effective communication is vital for business success. Conveying complex information in a way that resonates with clients can be challenging. There might be plenty of jargon in your field, but it can sometimes be a challenge to explain detailed laws or industry observations in a way that is easily understood. One powerful tool at our disposal is storytelling.

When you think of the term "sales copy," you probably picture those cheesy ads or pushy Arthur Daly-style car salesmen. But what if I told you there's a way to write compelling copy without feeling like you need a shower afterwards? In this blog, I teach you what you need to consider to write copy that encourages your readers to buy. If your copy isn't generating you the desired sales, it's time you read this blog.

Marketing is a funny ol thing. It’s a vital support function for any business that wants to prosper, but many companies believe they can do it themselves. Sometimes, it becomes the responsibility of the MD who wings it. But, sorry folks, that’s not the way. Here are three top things I believe businesses should do better if they want to market their businesses successfully.