Something I get asked a lot by clients, LinkedIn connections, and followers is this: “Should I put this on the company page, or my own personal profile?”

And my answer, annoyingly, is usually: both, but not in the same fashion and most definitely not at the same time.

If YOU are the marketing “team” and the team is… you, this blog’s for you. Most small businesses say their top challenges are finding new customers and simply not having enough time, and a scary number have less than an hour a day to spend on marketing (Constant Contact's Small Business Now report). No wonder it feels overwhelming.

Why do all the leading marketing gurus tell you something different? If you usually seek guidance from your social media faves, it’s easy to see why your head might be in a bit of a spin. So, today’s blog is all about marketing in the Channel Islands, and what’s working and what isn’t. If you run your own business or work in a tiny team with a finite budget, this one’s for you.♥️

If you’re an avid football fan watching the World Cup, you’ll see that out-of-home marketing is having a real moment. For many of us, when we think about out-of-home marketing, we think of “bus ads and billboards,” but there’s so much more to this marketing niche, and Channel Islands businesses could embrace it more.

If you’re responsible for your company website, even unofficially, you’ve probably thought at least one of these things:

“We need to rank higher on Google.”

“We need more keywords on this page.”

“Can we just write a blog that will boost our SEO?”

Somewhere along the way, SEO stopped being a helpful set of signposts for website visitors and researchers and became this mysterious thing that people don’t fully understand. When things get confusing, we either ignore them completely or contort our copy until it reads like it’s been written by a robot with a thesaurus. Cue AI!

I’m happy to say that AI and I are on good terms. I use it, and I teach it to my clients. So, I’m not about to tell you to run back to the quill and ink of yesteryear. No siree!

But if you’ve opened LinkedIn or your inbox recently and thought, “This all sounds the same,” you’re not imagining it. A huge chunk of what you’re reading online has been AI‑assisted or AI‑generated.

I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website. They say, “All of my business comes from LinkedIn/Instagram/Facebook, so why do I need the cost and time associated with maintaining a website?”

It’s an interesting concept, and one I’ve been thinking about of late. Are they right? Could you run your business solely on social media? Or is having a website a necessity?

If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re already sending emails. For many, LinkedIn is a “nice to have” visibility tool, while email is treated as a separate, slightly annoying obligation you have to complete at least once a month.

Used in isolation, neither channel quite lives up to its potential. But. Used together, they quietly become one of the most powerful, affordable marketing engines you could ever have.

Recently, I was visiting a friend of mine, and her son, who is studying for a marketing degree, was working on a project about KFC marketing, which got me thinking…

What could the fast food giants teach us about good and bad marketing? So this is where the latest Channel Eye Marketing Masterclass was born.

If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly, you’re not imagining it. Fewer likes, fewer comments, fewer impressions, fewer profile views. And it’s all down to Brew360, LinkedIn’s new algorithm.

Wherever you work and in whatever industry that might be, if you’re responsible for keeping your subscribers up to date with the latest happenings in your business, you might have a love–hate relationship with email marketing.

So why am I, a Jersey-based marketing consultant, writing about Labubu Dolls, aka goblin rabbits, in a business masterclass?

Because beneath the fluff and fangs, there are some seriously smart marketing lessons that we can learn from.

Wherever you work, and you’re sitting in the boardroom and the words ‘Rebrand’ are on the agenda, I bet you’ve heard this before:

“Maybe we just need a new logo.”

AI. The buzzword that won’t go away. Depending on who you talk to in Jersey, it’s either the best thing since sliced gâche or the robot that’s coming to steal everyone’s job.

Last week, I ran my first webinar entitled “How to Get Noticed on LinkedIn in 2026” with nearly 60 attendees, and one thing was clear: being brilliant at your job is no longer enough if nobody can see you. With the changes to the LinkedIn algorithm (Brew360), it’s getting harder and harder to get good impressions and engagement, so how do you get noticed in today’s climate?

There’s no doubt, COVID changed the way we meet other people. The usual ways of meeting people, in meeting rooms, or at a conference or changed to Zoom and Teams calls. Meaning more first impressions were garnered on our screens. And when we say screens, what we’re really saying is LinkedIn. Your LinkedIn profile is shaping what people think of you in those crucial first few seconds.

It’s a new year and a new start for many. If your business is planning for the rest of the year, make time to review your marketing plan. Without one, you’re literally sailing in the wind with no compass, no direction and no measurement against your efforts or goals to succeed.

Is it really 2026 already? Yeesh, 2025 flew by for me. What about you? As you launch into 2026 with refreshed gusto and an extra few pounds from the Christmas feasting, thoughts may be leading towards what you’ll do differently in terms of marketing your business this year.

It’s December, and your marketing budget is looking a little flimsy, or worse still, bare! Your boss says he still wants you to promote your brand, but how do you create something that will turn the dial and heads, with zero to little budget??

I’ve noticed many stories in the local business news about trust companies consolidating with larger partners. It got me thinking… How does the surviving brand continue to thrive when you merge two separate, distinct groups of people and cultures?

To be successful in running your own business, or even running your own team in a company, it isn’t just about having a brilliant idea or even a burning desire to make it happen. In this blog, I’m going to share what I believe to be the secret ingredients to winning in business, and why each trait matters.

You don’t actually have to be glued to social media for your business to succeed, and I also appreciate and understand that social media isn’t everyone’s cup of tea. But you can build a thriving business without becoming a slave to the social feed, and you don’t need a big budget either.

Let’s be honest, LinkedIn can feel overwhelming if you’re new to it or haven’t braved its depths in a while.The barriers to embracing LinkedIn are a mix of mindset, motivation, and a touch of digital overwhelm.

Building trust is the single biggest challenge for businesses, where reputation can make or break opportunities. Gone are the days when trust was built over a coffee or a handshake in Santander’s Work Cafe. Now, your website, social channels, and emails do much of the heavy lifting.

If your business is on social media, you know how important it is to think up fresh, new content that appeals to your audience. But that hard work and effort doesn’t have to be a one-time thing. Did you know you can reuse that content? It’s called content repurposing.

Every LinkedIn influencer will tell you to post, post, POST! However, posting alone won’t secure the deals you hope for. If you actually want to move the needle in your business or within your company, you need to engage. You need to show up for the people who matter. But who are your “people,” and how do you dig through the noise to find them?

To get ahead in marketing, you need to stay ahead of the curve, and that means embracing and learning about the latest digital innovations. One huge digital innovation is AI (Artificial Intelligence). Used correctly, it can be a powerhouse of skill and a support for businesses of any size and scope.

Running a business is tough enough without having to tackle marketing blunders. Whether you’re the business owner or the person tasked with making sure your brand stands out, marketing can feel like a minefield. But here’s the good news: most of these mistakes are easy to avoid, once you know what to watch out for.

If you run your own business or work for someone else, chances are you’ll be trying to promote it on LinkedIn. Any business worth its salt has a LinkedIn Company page, but how you grow your network as a company page is very different to how you grow your network as a person. In today’s blog, I want to share with you a practical guide on how you can boost your company page’s followers in eight easy steps.

Whatever the size of your business, you want to promote it to as many people as possible. In today’s blog, I want to share with you some top tips on how you can make your business shine on Facebook.

When you run your own business, it’s important to stay aware of the metrics that underpin its success (or failure). If you’re unaware of your net profit or cash attrition, how can you make good decisions that will positively impact it? How can you successfully grow your business, make sound decisions and make it sustainable without a handle on your metrics?

AI can be a huge support in helping you write your social media posts, but it should never be a copy-paste shortcut. Think of it as your creative sidekick, not your ghostwriter. When used well, it’ll help you get noticed for all the right reasons, without sacrificing your unique voice or professionalism.

Why I stepped back from LinkedIn. What started as a positive, energising habit began to feel forced, a chore, and, honestly, a bit inauthentic. I was posting for posting’s sake, not because I had something meaningful to say.

Our blog on four content ideas that will help you generate sales offers four brilliant ideas for generating sales through the content you already create!

What are the most important skills needed to run your own business? This blog isn’t just for business owners. You can also take on board this blog’s content if you are leading a team or at the top of your game. These skills will apply to you too!

Anyone who has followed my blogs over the years knows I’m a big fan of LinkedIn—like, HUGE! But I've noticed that not everyone is in my camp. In this blog, I wanted to call out the five things that might be stopping you from posting on LinkedIn and the steps you can take to avoid them.

Want to know what it really feels like when your LinkedIn post goes viral? Spoiler alert: it’s not always the fairytale ending you might imagine. I wanted to use my recent experience as a lesson for you all and to share the ups and downs of what happens when your post gets more attention than you ever anticipated.

If you’re in the game of promoting your business and establishing credibility with potential customers, you’ll know that content is king. But let’s be honest: successful content creation isn’t always easy. It requires a well-thought-out strategy that aligns with your goals, engages with your audience, and gets you noticed. So in this blog we discuss the nine steps to building an effective content strategy.

You need a social media calendar to stay consistent when using social media for yourself or your business. Creating a calendar is more straightforward than you think. And its impact on your marketing efforts is nothing short of impressive. This blog explores how you can quickly set up your social media content calendar and elevate your performance.

This blog will discuss the three remaining focus areas for generating leads on LinkedIn. They include your content, engaging mindfully, and DMs (where the magic happens). If you’re keen to generate leads on LinkedIn, this blog is just for you!

To generate leads effectively on LinkedIn, focus on your profile and network. Read our latest blog to get the scoop on how to optimise your profile and how to build a network of quality and potential leads.

As we approach the festive break, many of us reflect on how we want to spend our time. With the holiday season nearly upon us, it’s a perfect opportunity to consider our relationship with technology. Will you reduce or increase your smartphone and digital device usage during this time? Could it be time for a digital detox?

LinkedIn is big, like BIG! The latest stats from social pilot.co claim that over 1 billion members from 200 countries use LinkedIn. LinkedIn is a goldmine for marketers and business owners alike. And while that might be all well and good, I know what you’re thinking… How can I make the most of this platform? This blog should help you learn how to post effectively on LinkedIn.

Effective communication is vital for business success. Conveying complex information in a way that resonates with clients can be challenging. There might be plenty of jargon in your field, but it can sometimes be a challenge to explain detailed laws or industry observations in a way that is easily understood. One powerful tool at our disposal is storytelling.

When you think of the term "sales copy," you probably picture those cheesy ads or pushy Arthur Daly-style car salesmen. But what if I told you there's a way to write compelling copy without feeling like you need a shower afterwards? In this blog, I teach you what you need to consider to write copy that encourages your readers to buy. If your copy isn't generating you the desired sales, it's time you read this blog.

Marketing is a funny ol thing. It’s a vital support function for any business that wants to prosper, but many companies believe they can do it themselves. Sometimes, it becomes the responsibility of the MD who wings it. But, sorry folks, that’s not the way. Here are three top things I believe businesses should do better if they want to market their businesses successfully.

Do you ever stop to consider if you’re on the best social media channel(s) to promote your business? Choosing the right social media platform can make or break your business. Get it right and see your audience grow with loyal customers and fans keen to digest, re-share your content and buy your product/service. Get it wrong, and you churn out content to nobody and face tumbleweed.

If your business targets consumers, you must have a social media presence. Whether you’re on all the major platforms or just a few, making your mark is essential. Facebook is the biggest platform of them all, so if your business is on Facebook, this blog talks about the 3 things you might be overlooking.

So why does SEO matter and how do I do it effectively? When your website ranks higher on search engines, more people will likely click on it. Think about it: most people don’t want to scroll through pages and pages of search results. They want to find what they need quickly, so they click on the first few websites they see. Find out how to bring SEO practices into your day to day marketing activity.

Where Does Marketing Stop and Sales Begin?

That's the question we’re asking in today’s blog. Understanding this handoff between the two is essential for fostering collaboration and achieving better results. So, to begin, let’s discuss the relationship between marketing and sales.

One of the most common questions I hear from my clients is whether they should invest in LinkedIn Premium. It's a fair question. After all, investing in LinkedIn Premium is a big ask and the monthly subscription fee can quickly add up.

So, I want to share my thoughts and opinions on the subscription. Let’s call it an unbiased look at whether LinkedIn Premium is genuinely worth the investment.

Whatever the industry or role you work in, you’ll no doubt look for ways to stand out in a crowded marketplace and build a solid personal brand.

LinkedIn’s new AI assistant could be the key to taking your personal brand to the next level. In this article, we’ll explore how this innovative tool can help you boost your visibility, connect with your target audience, and position yourself as an industry thought leader.

Everyone tells you how important it is to consider your target audience when composing posts. Too often, we start with our typical client pain points. But have you ever stopped to consider the emotions behind their challenges?

What if I told you that I use AI from time to time? It’s not a confession or something to be ashamed of. AI has revolutionised the marketing landscape and offers marketers a helpful tool to streamline workflow and enhance content. In this blog, I share some of the most common cases of AI being used to help you market better.

Brand consistency refers to aligning your brand's visual elements, messaging, and overall personality across all platforms and customer interactions. It's about creating a seamless, recognisable experience that leaves a lasting impression and builds trust with your audience.

I’ve put together a suggested list of ways to achieve a consistent brand identity that will help elevate your position in the market, generate interest and attention, and hopefully produce some leads.

Have you ever felt like your website is just... well, a bit blah? Building a website that truly wows your customers can feel daunting, especially if you're not a web design expert. In today’s blog, I will share five tips for taking your website from zero to hero - and it doesn’t start with content!

If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.

When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.

A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.

Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.

We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?

Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.

Since more businesses operate and sell online nowadays, managing customer relationships has become more crucial than ever. A dedicated Customer Relationship Manager (CRM) is a fundamental asset for businesses of all sizes and scope that are aiming to thrive and grow.

If you have yet to hire one, this blog shares five reasons why you should.

In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.

So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.

Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.

Let's be honest: the digital marketing landscape isn't just evolving; it's doing backflips. It can be hard to stay current on the latest developments. Staying ahead of the game isn't just about keeping up; it's about disrupting your industry. And that's where a robust marketing plan comes into play.

How do you create a marketing plan that's not just a checklist but a dynamic blueprint for the year ahead? In this blog, I share my suggestions for curating a marketing plan that delivers.

Have you noticed something different about your LinkedIn feed lately?

I'm not just talking about the usual business updates and job postings. I mean the kind of stuff that would’ve seemed out of place on LinkedIn not so long ago.

Gone are the days when LinkedIn was the exclusive domain of middle-aged white businessmen in suits, a platform solely for job searching and stiff professional networking. Today, it’s becoming something more vibrant, more varied, and, dare I say it, more fun!

Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?

Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.

When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?

Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.

In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.

Content plays a pivotal role in helping businesses achieve sustained success.

At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content

LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.

If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.

Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.

Christmas party season is nearly upon us. Does the prospect of schmoozing with strangers fill you with dread? Do you get nervous in networking situations? Fret not, as I’ve got you covered in this blog focusing on how to boss any networking event.

In our latest blog we tell you how fast someone makes a first impression of you, the importance of personal branding and how to prepare a kicker elevator pitch.

In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.

To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.

What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.

Marketing doesn’t have to be textbook. The beauty of it is that it is never limited and can go as far as your creativity allows. You can go as wild and wacky as your brand allows you to. So with that in mind, I thought I might invite you to expand your mind and consider ten unusual strategies you could try out to supercharge your marketing and boost your brand appeal.

Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.

In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.

Twitter’s latest owner, tech billionaire Elon Musk is threaders (British Military slang for feeling angry or fed up) with Facebook (Meta) Founder and Chief and Instagram owner Mark Zuckerberg. All because Zuckerberg has recently launched a new social media app to rival Twitter called Threads.

In this blog, we will deep dive into the new app and discuss whether it’s worth signing up. We share its features, what it offers right now, and what will likely come soon.

If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.

Too many people skip the strategy and go straight into tactics and the do.

However bold you might want your business to appear, a strategy is vital for your business’s survival and future scope. Without a strategy, you have no clear vision, no direction. Pinging senselessly from one tactic to another. Nothing genuinely lands as per your original intentions, and it’s making you mad!

In our latest blog, we explain what makes a good marketing strategy, why many businesses fail to make a strategy, and how you can create a basic marketing strategy and the benefits accrued in doing so.