How to get more followers on Twitter
Part Three of a Three-Part Series
In the final instalment of this three-part series, we discuss four tips for increasing your followers on Twitter.
So far, we’ve talked about making sure you frequently post, that your tweets are visually engaging and that you add hashtags. We have also suggested engaging more with Twitter’s vast communities and ensuring you remain reactive and responsive to your posts to maintain a positive perception of your audience.
But now, we have four final tips for you to try.
7. Get chatting
7. Get Chatting
Our last article discussed the importance of being responsive to anyone who engages with your tweets. That includes thanking followers for retweeting your content and answering questions and comments promptly. But you can go one step further by actively chatting and engaging with Twitter communities.
Don’t just be reactive, be proactive.
“Twitter Chats”, as they are known, offer the perfect opportunity for you to demonstrate your knowledge on any given topic. Reaching out and joining conversations about subjects you know a lot about will get you in front of new followers and could help generate a new audience.
Now there are two ways you can engage more in the chatters here;
Seek out hashtags on topics you know a lot about, and then join conversations that include these hashtags.
Join actual ‘Twitter Chats’ [they are a thing]. Twitter Chats usually happen once a week and begin with users posting with a hashtag. There’s one for every day!
#MotivationMonday – Every Monday sees a flood of motivational quotes, positive thoughts, and uplifting images shared on social media
#TransformationTuesday – People are encouraged to post transformational photos of themselves on social media channels
#WisdomWednesday – Posting inspirational quotes about the big and little things that matter
#ThrowbackThursday – Brands and content creators share a past photo of themselves or other nostalgic content
#FeelGoodFriday – Posting stuff to make you smile or laugh
#ShoutoutSaturday – Allows users to give a shout-out to someone who they believe needs either a little attention or a bit of kudos for doing something nice for others
#SundayFunday – Users post about having fun with friends and family, although usually involving alcohol!
Image credit: techthought.com
By making sure you hang out regularly in these chats, you begin to become a regular and expected contributor, so will most likely start to see your own followership grow as a result of your efforts.
8. Promote your profile elsewhere
There’s a fallacy that Twitter chat should stay on Twitter, and you should only promote your Twitter profile and tweets on Twitter, but that’s false.
There are many ways you can promote your Twitter profile outside of Twitter. They include
Adding linked social icons to your website header or footer
Posting tweets on other social profiles (think: promoting popular tweets on your Instagram or Facebook profile)
Adding your Twitter profile link to your marketing emails [you could add the linked social icon to your email’s footer]
Adding your company or personal Twitter profile UR to your email signature
Image credit: exclaimer.com
9. Spruce up your company’s profile
One of the biggest reasons companies can fail to get an early lead on gaining followers on Twitter is because their profile isn’t looking its best, and worse still, it might even look a little shady.
You’ve all seen the celebrity Twitter profiles which include not only the blue badge but often the term “official” in their profile handle. They do that because many copies in Twitterland pretend to be them.
You could say the same for some well-known brands too.
It’s super important that your brand’s profile looks legit. You can ensure your profile is on point by considering the following:
Your profile image is your logo
That your handle is the name of your company
That your profile summary includes your web address
And that your content relates closely to your brand’s proposition
That your profile includes relevant tags, industry keywords and your office’s location(s)
Do all of the above, and you will leave a positive impression on visitors who are more likely to follow you.
Image credit: statusbrewcom
10. Time your tweets to perfection
Image credit: socialmediaexaminer.com
We constantly emphasise the importance of generating quality content, but you mustn’t forget timing. Fail to post your content at times when your followers are online; the chances are your content won’t be noticed or engaged with. So all that effort to curate brilliant content and source or design fantastic imagery to accompany it has been a waste of time
That’s why you should find out when the best time to tweet is, based on when your followers are online.
Now, an excellent FREE tool called Audiense can tell you the best days and times to tweet once connected to your Twitter profile.
Audiense analyses the timelines of the followers of a community or of an individual user and generates the Best Time to Tweet (BTTT) report showing you the optimum time to Tweet to reach the maximum number of users in the community.
Like what you’ve read?
Jo Buchanan, the author of this blog, is the Founder and Director of TwitTwooYou Limited, a business growth strategic consultancy centred on getting brands noticed. TwitTwooYou offers a range of smart services to help businesses grow and achieve their aspirations and goals. Want to get your brand noticed? Get in touch for a free, no-obligation chat.
