Read Our Blog
Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
Which social media platform should I Choose? [Blog 2 of 2]
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
Which social media platform should I Choose? [Blog 1 of 2]
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
What Are The Best Ways to Protect Your Passwords?
If passwords were private, why are you still writing them on post-it notes?! If you’re guilty of re-using passwords you could inadvertently share your log-in credentials with criminals who can access your data or worse still, your money! View our latest blog post on Passpack, a free tool that allows you to store your passwords securely and even share them with others if you need to.
Send Secret Notes with Privnote
You don’t have to be a spy to enjoy sending top-secret content There are times when you need to share content with someone, but the content is either super confidential or you worry that the traditional ways of sending it are not as secure as you might like. Introducing Privnote, a free little tool with some pretty big powers! Read our latest blog on why we think this free tool is brilliant at helping us share private information, securely.
The Thing About Thursday…
Thursday is a new dating app that launched in London and NYC. As the name suggests you can only use this app on a Thursday. Recently, the Co-Founder launched a marketing campaign to ask LinkedIn followers to write its content in return for a credit. Like it or loathe it, they believe that it should be the consumer who decides what the brand stands for not the brand itself. In our latest blog, we explore their approach and discuss whether this is the right approach to take in today’s world of marketing.
Gotta Get My Fix! The Problems with Digital and Social Media
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
What are Chrome Extensions and How Do I Use Them?
There are many reasons why people love using Google Chrome as their preferred web browser, but probably the most common reason is their Web Store which contains more than 137,000 different extensions. The Google Chrome web extensions enhance the user’s experience by offering a variety of productivity tools and fun and games. Read our latest blog on What are Chrome Extensions and how do I use them to immerse yourself in the wonderful world of Google Chrome Extensions.
What Is Grammarly, And How Does It Work?
Ever wondered how to spell logorrhea? Nope? Us neither… But here‘s the thing, school and those spelling bees might now be a distant memory, but you still need to make sure what you write is spelt correctly. The Grammarly App is a free tool to help you ace your written accuracy. It makes sure everything you type not only upholds accurate spelling, punctuation, and grammar, but is also clear, compelling, and easy to read.
What does Ernest Hemingway have to do with Online Editing?
American novelist, Ernest Hemingway Editor became best known for his straightforward prose and use of understatement. And this simplicity in writing style is probably why the Hemingway Editor App was named after him. Hemingway Editor is an online editing tool that helps you write brilliant copy for the web and beyond. Read our latest blog on why we believe this free tool is a writer’s best friend.
Say “Elo” to Trello - Your Planning Saviour
Whatever your job and your title, you’re expected to be organised. You’ll have deadlines and projects where you are accountable and responsible too. What if there was a tool that could help you ace in planning, get things done on time and collaborate with others? There is! Meet Trello.
When is the Best Time to Tweet?
Wouldn’t it be great, when you’re posting on your social channels to know when your followers are online? If they’re online, chances are they are more likely to see your posts and potentially engage with them. Audiense is a FREE tool that you can use to link with your Twitter profile. It does a lot, but its best feature, we feel is the ability to know when your followers are online.
Itsy Bitsy Teeny Weeny Bitly
If you're conducting some kind of digital marketing activity, chances are you’re asking the reader to do something, like click on a link to redirect them to your website. If you're posting on social, what do you do if your link is really REALLY long? Don't let the length of your link curb your ability to write a banging post. Instead, consider using a FREE link shortener like #Bitly.
‘Later’ - A Great Free Social Media Scheduler
Social media is a critical part of maintaining brand awareness. To engage with customers new and potential, you need to provide exciting content on relevant social channels frequently. Using a social media scheduling tool is a great way to plan out your social media activity at a time that’s right for you. With loads of scheduling tools out there, TwitTwooYou finds you a cool one that’s pretty generous in features and easy to use too.
Enhance your Brand’s Visual Identity with Coolors.co
Having a strong brand identity and visual representation is so important in today’s busy world of digital. Your brand needs to look strong, be eye-catching and memorable. Coolors.co is a super cool free tool that you can use anytime to find out which colours go with what. The tool allows you to generate a pallette of colours to enhance and work with your brand identity.
All About Canva - Your Virtual Graphic Designer
In today’s digital world, great branding is super important. Social media and the web are very crowded spaces, making it even harder to be noticed. If you work for yourself, you’re unlikely to have the luxury of a graphic design team on call. Without the resource of a great graphic designer, how can you achieve all of the above? Canva! Find out more about Canva - your virtual graphic designer.
All About Google Alerts
Google Alerts is an amazing tool that acts as a listener to hear any mentions of your brand and ideal keywords wherever they may be; social, online - wherever! If someone is out there either talking about your brand, a key member of your team, or even a term you love, Google alert will let you know so you can act fast and monitor good and bad comments online.
All About Campaign URL Builder
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.
Will Data Privacy be the Death of Digital Advertising?
Ever since the launch of GDPR in May 2018, the concept of privacy has been high on the agenda of many. Google and Apple have both begun tightening their grip on privacy in terms of removing keyword data from Google Analytics reports. With a lack of keyword intel, how can marketers effectively target their digital advertising effectively? Read our latest blog to learn our thoughts on working with this key change in digital advertising.
Don’t be a slave to SEO!
So we’re all told that SEO or search engine optimisation is super important to ensure our website ranks well among competitors, but don’t be a slave to it...
Are you Making these Mistakes on Facebook?
If your business involves the targeting of consumers, chances are you’ll have a social presence. Depending on the nature of your business, you might be on all the major social media channels, or maybe just a few. While Instagram has made a huge impact on the social media players’ market, there’s one pro that’s been around much longer and despite a few ups and downs, remains the Big Daddy of social; Facebook. Learn about the three biggest mistakes businesses make when using this channel and how to avoid them.