Marketing doesn’t have to be textbook. The beauty of it is that it is never limited and can go as far as your creativity allows. You can go as wild and wacky as your brand allows you to. So with that in mind, I thought I might invite you to expand your mind and consider ten unusual strategies you could try out to supercharge your marketing and boost your brand appeal.

Following our recent blog, ‘How to build a basic marketing strategy’, we wanted to focus on small businesses.

Being a small business owner, you have to wear many hats, such as accounts (to manage the bills and invoicing), operations (to ensure your customers receive their orders on time), HR (to keep your team happy and engaged), and marketing (to ensure your brand gets noticed).

It doesn’t matter how big or small your business is; marketing is an option for all.

In this blog, we discuss the importance of goal setting and positioning and tactics and how you can create a marketing strategy, whatever the size of your business.

Too many people skip the strategy and go straight into tactics and the do.

However bold you might want your business to appear, a strategy is vital for your business’s survival and future scope. Without a strategy, you have no clear vision, no direction. Pinging senselessly from one tactic to another. Nothing genuinely lands as per your original intentions, and it’s making you mad!

In our latest blog, we explain what makes a good marketing strategy, why many businesses fail to make a strategy, and how you can create a basic marketing strategy and the benefits accrued in doing so.

When running a business, data is King, especially customer data. When you take the time to consider your customer data and use it to make informed decisions about promotion, you’re winning. That’s why it’s so important to profile your customers. This blog explains customer profiling, why it’s so important, and the key benefits associated.

Discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser-like precision so that you can build funnels, content and automation to drive more sales than you could ever imagine.

What if I told you I knew the secrets to successful content marketing that generate genuine sales leads? In our latest blog, we’ve got four top tips we want to share with you. They will help you to define what you write about, why the WHY is so important and how being as open and transparent as possible will help to generate happy and loyal customers.

It doesn’t matter what role you work in or even the industry in which you operate; chances are, you’ll need to give a presentation occasionally. Our latest blog shows you how to win at pitches when pitching to a prospective client. We deep dive into the must-haves for your pitch deck, what you should say to clients when meeting at a pitch, and what you should avoid saying.

You’re a business keen to get your brand noticed. One such way is to get your news published in the media. But getting the media and journalists to accept your stories to publish isn’t always that easy, especially when they receive so many news releases on any given day. To get your news published, you must write a banging press release.

This blog will give you my top ten tips on writing a great press release and getting your news published.

A blog is an easy and inexpensive way to attract an audience, build your reputation and trust with your fans or customers, and express yourself or your brand. Read our latest blog which shares the steps you should take to start your blog and what to consider.

Technological innovations are constant. It can sometimes feel like a minefield on which tool or app you should focus your energy. Introducing Chat GPT, an AI tool that offers a multitude of uses. In our latest blog, we lift the lid on the key features of this tool and why we think it is simply brilliant.