Read Our Blog
Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
Effective Content Strategies for Business Success
In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.
Content plays a pivotal role in helping businesses achieve sustained success.
At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content
How to Master LinkedIn: Win at Engagement, Grow Followers, and Generate Leads
LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.
If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.
10 Ways to Master the Art of Content Strategy
Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.
How Marketing is More About Persuasion
In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.
To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.
Is content marketing a long-term strategy?
What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.
A Little Blue Birdie Tells Me There’s a New App in Town
Twitter’s latest owner, tech billionaire Elon Musk is threaders (British Military slang for feeling angry or fed up) with Facebook (Meta) Founder and Chief and Instagram owner Mark Zuckerberg. All because Zuckerberg has recently launched a new social media app to rival Twitter called Threads.
In this blog, we will deep dive into the new app and discuss whether it’s worth signing up. We share its features, what it offers right now, and what will likely come soon.
How to convert social media followers into website traffic
A strong social media presence is vital in helping you grow your brand’s fanbase and followers. While having social media followers is great and offers a good litmus regarding your brand’s overall popularity, you want to turn those fans into active customers. To achieve this, you need to guide them towards your website, where they can explore your products or services and—crucially—start purchasing them. In our latest blog, we share the process you can adopt to develop an effective and streamlined content creation process for your website.
The 10 Golden rules on how to be effective on LinkedIn
In December 2022, social selling experts and LinkedIn trainers, ‘Just Connecting’ published their fourth annual algorithm research report about the granddaddy of professional social networks, LinkedIn. In our latest blog, we highlight ten of the key observations gleaned from this big research report. Follow these ten top tips and improve your LinkedIn engagement and reach.
The best metrics to measure the success of your Facebook page
You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months, posting various content, but you’re at a crossroads. Is this working? In this blog, we dive deep into the best metrics you should consider to measure the true success of your Facebook company fan page.
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you want to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Please read our latest blog, which offers the three final tips to help grow your audience on this platform.
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three more top tips to help you grow your audience on this platform [Second part of a three-part series]
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three top tips to help you grow your audience on this platform [First part of a three-part series]
5 more top tips to grow your Instagram audience
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. This blog is part of a two-part series which offers ten top tips for growing our Instagram following, organically. In this blog. we offer five more top tips that could help.
5 top tips to grow your Instagram audience
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. We offer five top tips to help you grow your Instagram following, organically.
Which social media platform should I Choose? [Blog 2 of 2]
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
Which social media platform should I Choose? [Blog 1 of 2]
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
Gotta Get My Fix! The Problems with Digital and Social Media
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
When is the Best Time to Tweet?
Wouldn’t it be great, when you’re posting on your social channels to know when your followers are online? If they’re online, chances are they are more likely to see your posts and potentially engage with them. Audiense is a FREE tool that you can use to link with your Twitter profile. It does a lot, but its best feature, we feel is the ability to know when your followers are online.
‘Later’ - A Great Free Social Media Scheduler
Social media is a critical part of maintaining brand awareness. To engage with customers new and potential, you need to provide exciting content on relevant social channels frequently. Using a social media scheduling tool is a great way to plan out your social media activity at a time that’s right for you. With loads of scheduling tools out there, TwitTwooYou finds you a cool one that’s pretty generous in features and easy to use too.
All About Campaign URL Builder
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.