Read Our Blog
Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
Why your business needs a marketing plan in 2024
Let's be honest: the digital marketing landscape isn't just evolving; it's doing backflips. It can be hard to stay current on the latest developments. Staying ahead of the game isn't just about keeping up; it's about disrupting your industry. And that's where a robust marketing plan comes into play.
How do you create a marketing plan that's not just a checklist but a dynamic blueprint for the year ahead? In this blog, I share my suggestions for curating a marketing plan that delivers.
LinkedIn's Landscape is Evolving
Have you noticed something different about your LinkedIn feed lately?
I'm not just talking about the usual business updates and job postings. I mean the kind of stuff that would’ve seemed out of place on LinkedIn not so long ago.
Gone are the days when LinkedIn was the exclusive domain of middle-aged white businessmen in suits, a platform solely for job searching and stiff professional networking. Today, it’s becoming something more vibrant, more varied, and, dare I say it, more fun!
Nine ways to boost LinkedIn content
Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?
Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.
A Recipe for a Winning LinkedIn Post
When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?
Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.
Effective Content Strategies for Business Success
In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.
Content plays a pivotal role in helping businesses achieve sustained success.
At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content
How to Master LinkedIn: Win at Engagement, Grow Followers, and Generate Leads
LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.
If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.
10 Ways to Master the Art of Content Strategy
Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.
Is there an art to good networking?
Christmas party season is nearly upon us. Does the prospect of schmoozing with strangers fill you with dread? Do you get nervous in networking situations? Fret not, as I’ve got you covered in this blog focusing on how to boss any networking event.
In our latest blog we tell you how fast someone makes a first impression of you, the importance of personal branding and how to prepare a kicker elevator pitch.
How Marketing is More About Persuasion
In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.
To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.
Is content marketing a long-term strategy?
What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.
10 Unconventional Strategies to Turbocharge Your Brand
Marketing doesn’t have to be textbook. The beauty of it is that it is never limited and can go as far as your creativity allows. You can go as wild and wacky as your brand allows you to. So with that in mind, I thought I might invite you to expand your mind and consider ten unusual strategies you could try out to supercharge your marketing and boost your brand appeal.
Google Business Profile: The Best Tool to Help You Conquer Search
Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.
In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.
How to build a basic marketing strategy for a small business
Following our recent blog, ‘How to build a basic marketing strategy’, we wanted to focus on small businesses.
Being a small business owner, you have to wear many hats, such as accounts (to manage the bills and invoicing), operations (to ensure your customers receive their orders on time), HR (to keep your team happy and engaged), and marketing (to ensure your brand gets noticed).
It doesn’t matter how big or small your business is; marketing is an option for all.
In this blog, we discuss the importance of goal setting and positioning and tactics and how you can create a marketing strategy, whatever the size of your business.
A Little Blue Birdie Tells Me There’s a New App in Town
Twitter’s latest owner, tech billionaire Elon Musk is threaders (British Military slang for feeling angry or fed up) with Facebook (Meta) Founder and Chief and Instagram owner Mark Zuckerberg. All because Zuckerberg has recently launched a new social media app to rival Twitter called Threads.
In this blog, we will deep dive into the new app and discuss whether it’s worth signing up. We share its features, what it offers right now, and what will likely come soon.
Free tools for website builders
If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.
How to create a basic marketing strategy
Too many people skip the strategy and go straight into tactics and the do.
However bold you might want your business to appear, a strategy is vital for your business’s survival and future scope. Without a strategy, you have no clear vision, no direction. Pinging senselessly from one tactic to another. Nothing genuinely lands as per your original intentions, and it’s making you mad!
In our latest blog, we explain what makes a good marketing strategy, why many businesses fail to make a strategy, and how you can create a basic marketing strategy and the benefits accrued in doing so.
Why you should be profiling your customers
When running a business, data is King, especially customer data. When you take the time to consider your customer data and use it to make informed decisions about promotion, you’re winning. That’s why it’s so important to profile your customers. This blog explains customer profiling, why it’s so important, and the key benefits associated.
How to create unstoppable sales.
Discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser-like precision so that you can build funnels, content and automation to drive more sales than you could ever imagine.
Four great content ideas to generate sales
What if I told you I knew the secrets to successful content marketing that generate genuine sales leads? In our latest blog, we’ve got four top tips we want to share with you. They will help you to define what you write about, why the WHY is so important and how being as open and transparent as possible will help to generate happy and loyal customers.
How to win at pitches
It doesn’t matter what role you work in or even the industry in which you operate; chances are, you’ll need to give a presentation occasionally. Our latest blog shows you how to win at pitches when pitching to a prospective client. We deep dive into the must-haves for your pitch deck, what you should say to clients when meeting at a pitch, and what you should avoid saying.