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Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
How to convert social media followers into website traffic
A strong social media presence is vital in helping you grow your brand’s fanbase and followers. While having social media followers is great and offers a good litmus regarding your brand’s overall popularity, you want to turn those fans into active customers. To achieve this, you need to guide them towards your website, where they can explore your products or services and—crucially—start purchasing them. In our latest blog, we share the process you can adopt to develop an effective and streamlined content creation process for your website.
How to develop a brand voice
The brand voice can be what gets you noticed. It can even be how you evoke emotions in your customers, would-be customers and followers. It’s compelling and can make or break your business. Making sure your brand voice aligns with your proposition is vital. If it’s out of step or its personality doesn’t fit the brand, then you can confuse your customers or, worse still, put them off buying from you. Our latest blog covers the steps to develop, harness and protect your brand voice.
How to write a Banging press release (How to get your news published)
You’re a business keen to get your brand noticed. One such way is to get your news published in the media. But getting the media and journalists to accept your stories to publish isn’t always that easy, especially when they receive so many news releases on any given day. To get your news published, you must write a banging press release.
This blog will give you my top ten tips on writing a great press release and getting your news published.
Here’s How You Write A Blog
A blog is an easy and inexpensive way to attract an audience, build your reputation and trust with your fans or customers, and express yourself or your brand. Read our latest blog which shares the steps you should take to start your blog and what to consider.
Have you met my new friend Chat GPT?
Technological innovations are constant. It can sometimes feel like a minefield on which tool or app you should focus your energy. Introducing Chat GPT, an AI tool that offers a multitude of uses. In our latest blog, we lift the lid on the key features of this tool and why we think it is simply brilliant.
The 10 Golden rules on how to be effective on LinkedIn
In December 2022, social selling experts and LinkedIn trainers, ‘Just Connecting’ published their fourth annual algorithm research report about the granddaddy of professional social networks, LinkedIn. In our latest blog, we highlight ten of the key observations gleaned from this big research report. Follow these ten top tips and improve your LinkedIn engagement and reach.
The best metrics to measure the success of your Facebook page
You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months, posting various content, but you’re at a crossroads. Is this working? In this blog, we dive deep into the best metrics you should consider to measure the true success of your Facebook company fan page.
Are you Ready for Google Analytics 4?
Google Analytics offers web owners an insight into how would-be customers and visitors engage with their website and social media content. In July next year there’s going to be a big change - Google Analytics Universal will be replaced by Google Analytics 4, complete with a brand new suite of features and extras. Now is the time to familiarise yourself with this new tool and what you need to do now to prepare for its launch.
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you want to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Please read our latest blog, which offers the three final tips to help grow your audience on this platform.
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three more top tips to help you grow your audience on this platform [Second part of a three-part series]
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three top tips to help you grow your audience on this platform [First part of a three-part series]
5 more top tips to grow your Instagram audience
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. This blog is part of a two-part series which offers ten top tips for growing our Instagram following, organically. In this blog. we offer five more top tips that could help.
5 top tips to grow your Instagram audience
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. We offer five top tips to help you grow your Instagram following, organically.
Which social media platform should I Choose? [Blog 2 of 2]
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
Which social media platform should I Choose? [Blog 1 of 2]
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
What Are The Best Ways to Protect Your Passwords?
If passwords were private, why are you still writing them on post-it notes?! If you’re guilty of re-using passwords you could inadvertently share your log-in credentials with criminals who can access your data or worse still, your money! View our latest blog post on Passpack, a free tool that allows you to store your passwords securely and even share them with others if you need to.
Send Secret Notes with Privnote
You don’t have to be a spy to enjoy sending top-secret content There are times when you need to share content with someone, but the content is either super confidential or you worry that the traditional ways of sending it are not as secure as you might like. Introducing Privnote, a free little tool with some pretty big powers! Read our latest blog on why we think this free tool is brilliant at helping us share private information, securely.
The Thing About Thursday…
Thursday is a new dating app that launched in London and NYC. As the name suggests you can only use this app on a Thursday. Recently, the Co-Founder launched a marketing campaign to ask LinkedIn followers to write its content in return for a credit. Like it or loathe it, they believe that it should be the consumer who decides what the brand stands for not the brand itself. In our latest blog, we explore their approach and discuss whether this is the right approach to take in today’s world of marketing.
Gotta Get My Fix! The Problems with Digital and Social Media
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
What are Chrome Extensions and How Do I Use Them?
There are many reasons why people love using Google Chrome as their preferred web browser, but probably the most common reason is their Web Store which contains more than 137,000 different extensions. The Google Chrome web extensions enhance the user’s experience by offering a variety of productivity tools and fun and games. Read our latest blog on What are Chrome Extensions and how do I use them to immerse yourself in the wonderful world of Google Chrome Extensions.