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Stick the kettle on and stop by for a scout of the latest TwitTwooYou chatter. Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
A Little Blue Birdie Tells Me There’s a New App in Town
Twitter’s latest owner, tech billionaire Elon Musk is threaders (British Military slang for feeling angry or fed up) with Facebook (Meta) Founder and Chief and Instagram owner Mark Zuckerberg. All because Zuckerberg has recently launched a new social media app to rival Twitter called Threads.
In this blog, we will deep dive into the new app and discuss whether it’s worth signing up. We share its features, what it offers right now, and what will likely come soon.
Free tools for website builders
If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.
How to create a basic marketing strategy
Too many people skip the strategy and go straight into tactics and the do.
However bold you might want your business to appear, a strategy is vital for your business’s survival and future scope. Without a strategy, you have no clear vision, no direction. Pinging senselessly from one tactic to another. Nothing genuinely lands as per your original intentions, and it’s making you mad!
In our latest blog, we explain what makes a good marketing strategy, why many businesses fail to make a strategy, and how you can create a basic marketing strategy and the benefits accrued in doing so.
Why you should be profiling your customers
When running a business, data is King, especially customer data. When you take the time to consider your customer data and use it to make informed decisions about promotion, you’re winning. That’s why it’s so important to profile your customers. This blog explains customer profiling, why it’s so important, and the key benefits associated.
How to create unstoppable sales.
Discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser-like precision so that you can build funnels, content and automation to drive more sales than you could ever imagine.
Four great content ideas to generate sales
What if I told you I knew the secrets to successful content marketing that generate genuine sales leads? In our latest blog, we’ve got four top tips we want to share with you. They will help you to define what you write about, why the WHY is so important and how being as open and transparent as possible will help to generate happy and loyal customers.
How to win at pitches
It doesn’t matter what role you work in or even the industry in which you operate; chances are, you’ll need to give a presentation occasionally. Our latest blog shows you how to win at pitches when pitching to a prospective client. We deep dive into the must-haves for your pitch deck, what you should say to clients when meeting at a pitch, and what you should avoid saying.
How to convert social media followers into website traffic
A strong social media presence is vital in helping you grow your brand’s fanbase and followers. While having social media followers is great and offers a good litmus regarding your brand’s overall popularity, you want to turn those fans into active customers. To achieve this, you need to guide them towards your website, where they can explore your products or services and—crucially—start purchasing them. In our latest blog, we share the process you can adopt to develop an effective and streamlined content creation process for your website.
How to develop a brand voice
The brand voice can be what gets you noticed. It can even be how you evoke emotions in your customers, would-be customers and followers. It’s compelling and can make or break your business. Making sure your brand voice aligns with your proposition is vital. If it’s out of step or its personality doesn’t fit the brand, then you can confuse your customers or, worse still, put them off buying from you. Our latest blog covers the steps to develop, harness and protect your brand voice.
How to write a Banging press release (How to get your news published)
You’re a business keen to get your brand noticed. One such way is to get your news published in the media. But getting the media and journalists to accept your stories to publish isn’t always that easy, especially when they receive so many news releases on any given day. To get your news published, you must write a banging press release.
This blog will give you my top ten tips on writing a great press release and getting your news published.
Here’s How You Write A Blog
A blog is an easy and inexpensive way to attract an audience, build your reputation and trust with your fans or customers, and express yourself or your brand. Read our latest blog which shares the steps you should take to start your blog and what to consider.
Have you met my new friend Chat GPT?
Technological innovations are constant. It can sometimes feel like a minefield on which tool or app you should focus your energy. Introducing Chat GPT, an AI tool that offers a multitude of uses. In our latest blog, we lift the lid on the key features of this tool and why we think it is simply brilliant.
The 10 Golden rules on how to be effective on LinkedIn
In December 2022, social selling experts and LinkedIn trainers, ‘Just Connecting’ published their fourth annual algorithm research report about the granddaddy of professional social networks, LinkedIn. In our latest blog, we highlight ten of the key observations gleaned from this big research report. Follow these ten top tips and improve your LinkedIn engagement and reach.
The best metrics to measure the success of your Facebook page
You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months, posting various content, but you’re at a crossroads. Is this working? In this blog, we dive deep into the best metrics you should consider to measure the true success of your Facebook company fan page.
Are you Ready for Google Analytics 4?
Google Analytics offers web owners an insight into how would-be customers and visitors engage with their website and social media content. In July next year there’s going to be a big change - Google Analytics Universal will be replaced by Google Analytics 4, complete with a brand new suite of features and extras. Now is the time to familiarise yourself with this new tool and what you need to do now to prepare for its launch.
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you want to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Please read our latest blog, which offers the three final tips to help grow your audience on this platform.
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three more top tips to help you grow your audience on this platform [Second part of a three-part series]
How to get more followers on Twitter
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three top tips to help you grow your audience on this platform [First part of a three-part series]
5 more top tips to grow your Instagram audience
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. This blog is part of a two-part series which offers ten top tips for growing our Instagram following, organically. In this blog. we offer five more top tips that could help.
5 top tips to grow your Instagram audience
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. We offer five top tips to help you grow your Instagram following, organically.