If YOU are the marketing “team” and the team is… you, this blog’s for you. Most small businesses say their top challenges are finding new customers and simply not having enough time, and a scary number have less than an hour a day to spend on marketing (Constant Contact's Small Business Now report). No wonder it feels overwhelming.

Why do all the leading marketing gurus tell you something different? If you usually seek guidance from your social media faves, it’s easy to see why your head might be in a bit of a spin. So, today’s blog is all about marketing in the Channel Islands, and what’s working and what isn’t. If you run your own business or work in a tiny team with a finite budget, this one’s for you.♥️

If you’re an avid football fan watching the World Cup, you’ll see that out-of-home marketing is having a real moment. For many of us, when we think about out-of-home marketing, we think of “bus ads and billboards,” but there’s so much more to this marketing niche, and Channel Islands businesses could embrace it more.

If you’re responsible for your company website, even unofficially, you’ve probably thought at least one of these things:

“We need to rank higher on Google.”

“We need more keywords on this page.”

“Can we just write a blog that will boost our SEO?”

Somewhere along the way, SEO stopped being a helpful set of signposts for website visitors and researchers and became this mysterious thing that people don’t fully understand. When things get confusing, we either ignore them completely or contort our copy until it reads like it’s been written by a robot with a thesaurus. Cue AI!

I’m happy to say that AI and I are on good terms. I use it, and I teach it to my clients. So, I’m not about to tell you to run back to the quill and ink of yesteryear. No siree!

But if you’ve opened LinkedIn or your inbox recently and thought, “This all sounds the same,” you’re not imagining it. A huge chunk of what you’re reading online has been AI‑assisted or AI‑generated.

I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website. They say, “All of my business comes from LinkedIn/Instagram/Facebook, so why do I need the cost and time associated with maintaining a website?”

It’s an interesting concept, and one I’ve been thinking about of late. Are they right? Could you run your business solely on social media? Or is having a website a necessity?

If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re already sending emails. For many, LinkedIn is a “nice to have” visibility tool, while email is treated as a separate, slightly annoying obligation you have to complete at least once a month.

Used in isolation, neither channel quite lives up to its potential. But. Used together, they quietly become one of the most powerful, affordable marketing engines you could ever have.

Recently, I was visiting a friend of mine, and her son, who is studying for a marketing degree, was working on a project about KFC marketing, which got me thinking…

What could the fast food giants teach us about good and bad marketing? So this is where the latest Channel Eye Marketing Masterclass was born.

If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly, you’re not imagining it. Fewer likes, fewer comments, fewer impressions, fewer profile views. And it’s all down to Brew360, LinkedIn’s new algorithm.

Wherever you work and in whatever industry that might be, if you’re responsible for keeping your subscribers up to date with the latest happenings in your business, you might have a love–hate relationship with email marketing.

So why am I, a Jersey-based marketing consultant, writing about Labubu Dolls, aka goblin rabbits, in a business masterclass?

Because beneath the fluff and fangs, there are some seriously smart marketing lessons that we can learn from.

Wherever you work, and you’re sitting in the boardroom and the words ‘Rebrand’ are on the agenda, I bet you’ve heard this before:

“Maybe we just need a new logo.”

AI. The buzzword that won’t go away. Depending on who you talk to in Jersey, it’s either the best thing since sliced gâche or the robot that’s coming to steal everyone’s job.

Last week, I ran my first webinar entitled “How to Get Noticed on LinkedIn in 2026” with nearly 60 attendees, and one thing was clear: being brilliant at your job is no longer enough if nobody can see you. With the changes to the LinkedIn algorithm (Brew360), it’s getting harder and harder to get good impressions and engagement, so how do you get noticed in today’s climate?

There’s no doubt, COVID changed the way we meet other people. The usual ways of meeting people, in meeting rooms, or at a conference or changed to Zoom and Teams calls. Meaning more first impressions were garnered on our screens. And when we say screens, what we’re really saying is LinkedIn. Your LinkedIn profile is shaping what people think of you in those crucial first few seconds.

It’s a new year and a new start for many. If your business is planning for the rest of the year, make time to review your marketing plan. Without one, you’re literally sailing in the wind with no compass, no direction and no measurement against your efforts or goals to succeed.

Is it really 2026 already? Yeesh, 2025 flew by for me. What about you? As you launch into 2026 with refreshed gusto and an extra few pounds from the Christmas feasting, thoughts may be leading towards what you’ll do differently in terms of marketing your business this year.

It’s December, and your marketing budget is looking a little flimsy, or worse still, bare! Your boss says he still wants you to promote your brand, but how do you create something that will turn the dial and heads, with zero to little budget??

I’ve noticed many stories in the local business news about trust companies consolidating with larger partners. It got me thinking… How does the surviving brand continue to thrive when you merge two separate, distinct groups of people and cultures?

To be successful in running your own business, or even running your own team in a company, it isn’t just about having a brilliant idea or even a burning desire to make it happen. In this blog, I’m going to share what I believe to be the secret ingredients to winning in business, and why each trait matters.