There’s no doubt, COVID changed the way we meet other people. The usual ways of meeting people, in meeting rooms, or at a conference or changed to Zoom and Teams calls. Meaning more first impressions were garnered on our screens. And when we say screens, what we’re really saying is LinkedIn. Your LinkedIn profile is shaping what people think of you in those crucial first few seconds.

It’s a new year and a new start for many. If your business is planning for the rest of the year, make time to review your marketing plan. Without one, you’re literally sailing in the wind with no compass, no direction and no measurement against your efforts or goals to succeed.

Is it really 2026 already? Yeesh, 2025 flew by for me. What about you? As you launch into 2026 with refreshed gusto and an extra few pounds from the Christmas feasting, thoughts may be leading towards what you’ll do differently in terms of marketing your business this year.

It’s December, and your marketing budget is looking a little flimsy, or worse still, bare! Your boss says he still wants you to promote your brand, but how do you create something that will turn the dial and heads, with zero to little budget??

I’ve noticed many stories in the local business news about trust companies consolidating with larger partners. It got me thinking… How does the surviving brand continue to thrive when you merge two separate, distinct groups of people and cultures?

To be successful in running your own business, or even running your own team in a company, it isn’t just about having a brilliant idea or even a burning desire to make it happen. In this blog, I’m going to share what I believe to be the secret ingredients to winning in business, and why each trait matters.

You don’t actually have to be glued to social media for your business to succeed, and I also appreciate and understand that social media isn’t everyone’s cup of tea. But you can build a thriving business without becoming a slave to the social feed, and you don’t need a big budget either.

Let’s be honest, LinkedIn can feel overwhelming if you’re new to it or haven’t braved its depths in a while.The barriers to embracing LinkedIn are a mix of mindset, motivation, and a touch of digital overwhelm.

Building trust is the single biggest challenge for businesses, where reputation can make or break opportunities. Gone are the days when trust was built over a coffee or a handshake in Santander’s Work Cafe. Now, your website, social channels, and emails do much of the heavy lifting.

If your business is on social media, you know how important it is to think up fresh, new content that appeals to your audience. But that hard work and effort doesn’t have to be a one-time thing. Did you know you can reuse that content? It’s called content repurposing.

Every LinkedIn influencer will tell you to post, post, POST! However, posting alone won’t secure the deals you hope for. If you actually want to move the needle in your business or within your company, you need to engage. You need to show up for the people who matter. But who are your “people,” and how do you dig through the noise to find them?

You’re a business keen to get your brand noticed. One such way is to get your news published in the media. But getting the media and journalists to accept your stories to publish isn’t always that easy, especially when they receive so many news releases on any given day. To get your news published, you must write a banging press release.

This blog will give you my top ten tips on writing a great press release and getting your news published.